Boise23: what's been tried, and what comes next.
Jesse, this is the record on Boise23 in numbers: who has listed it, where the homes stand today, what buyers and AI search see when they look it up, and what I would build. Every figure is dated and sourced, so you can check any of it.
MLS data via IDX, October 16, 2026. boise23.com archive, Wayback Machine. AEO Site Checker, October 2026.
Who has marketed Boise23 so far?
From boise23.com's own pages, saved over time by the Internet Archive, plus MLS listing records.
boise23.com goes live: "23 Townhomes Coming 2025"
The site, built by DB Marketing, lists one contact: you, as MVRK's principal. No listing agent yet.
Source: boise23.com, February 19, 2025
First homes reach the MLS
118 E Pennsylvania St is listed by Jessica Perryman, Silvercreek Realty Group, at $635,000 in April 2025. 2036 S Makar sells on May 14, 2025.
Arrow Tallman, Keller Williams Realty Boise
Arrow Tallman's name and the Arrow & Co. logo join the site in June 2025. The page title changes from "Coming 2025" to "For Sale Now" by October 2025.
Sources: boise23.com, June 20, 2025 · April 22, 2026 · MLS via IDX
Mike Brown Group, Silvercreek Realty Group
Laura Scally replaces Arrow as the site contact. The homes are relisted under new MLS numbers. The site adds an Available Homes page and sales office hours (Friday to Sunday, 12 to 5).
Sources: boise23.com, captured October 16, 2026 · MLS via IDX
The same 398 words have sat on boise23.com's homepage since February 2025. Through every agent change, the homepage copy and its three H1 headlines stayed the same. The contact name changed. The marketing underneath it did not.
Compared across Internet Archive snapshots from February 2025 to April 2026 and our October 2026 capture.
13 homes on the MLS. Here's each one.
Every Boise23 home in MLS data on October 16, 2026, with its current price and listing brokerage.
First two prices under Keller Williams. Sold through Silvercreek on September 23, 2026.
First listed in April 2025. Sold August 31, 2026, three MLS listings later.
MLS data via IDX (Intermountain MLS), pulled October 16, 2026. Price history confirmed in the MLS by Justin Murillo. For scale: in Ada County, new construction spent 65 days on market in 2026 through September, against 29 for resale homes (Boise Regional REALTORS®).
Today's listing page, and the website I built for the same home.
Both are for 2043 S Makar Ln. On the left, the Mike Brown Group listing page as a buyer first sees it. On the right, my version.
The live page, captured October 16, 2026. The first thing on screen is a "Vote for us" pop-up for a newspaper contest, over the home's photos.
The home first: aerial photo, headline, and a tour button, then photos by room, a video tour, a neighborhood guide, and a tour form. Private until you approve it.
AI crawlers blocked by a Cloudflare check. Three H1s. No llms.txt.
AI crawlers blocked. No H1. No sitemap. Last updated 2023.
AI crawlers blocked. No H1. No sitemap. Last updated 2023.
AEO Site Checker audits, October 2026: boise23.com, 2043 S Makar, 2014 S Mackinnon. Archived listing pages: 2043 S Makar, 2014 S Mackinnon.
Six things Boise23 doesn't have yet.
Built before you decide, so you can judge the work first.
A page for every home
Each of the remaining homes gets its own page: photos, floor-by-floor layout, price, HOA, schools, and a tour form.
A project site AI can read
boise23.com rebuilt with one clear headline, open to AI crawlers, and answers to the questions buyers ask.
Fresh copy, kept current
Pages updated as prices and status change, with a visible date, instead of copy written before the homes existed.
Every lead in one list
Every form feeds one list with the page each buyer came from. I follow up on each one.
Photos and video per home
Listing photos and a listing video for each home, used on its page, the project site, and the listing.
A weekly report to you
Visitors, tour requests, showings, and where buyers came from, in plain numbers every week.
See the website I built for 2043 S Makar
A full property website for one of your homes: photos by room, a video tour, a neighborhood guide, and a tour form, done before we've talked. Or see the one-page version.
Ascent White Water, marketed from day one.
Boise23's project site launched with copy that never changed and pages AI search can't read. Ascent White Water in Garden City can start differently: a site and a page per home built before the first listing, so buyers and AI search find it from the start.
The best time to build the marketing is before there's a sales plan to work around.
Fifteen minutes. One address.
Pick any Boise23 home. I'll walk you through its page, the numbers behind it, and how I would sell the rest.
Call Justin