New builds in Boise are sitting. Yours don't have to.
In Ada County, new construction is taking more than twice as long to sell as resale homes. Build in Idaho builds the marketing that gets your homes found and toured: a website for every community, a page for every home, and a buyer pipeline Google and AI search can read. Justin Murillo sells them.
longer on the market for new construction than for resale homes in Ada County, 2026 so far
Days on market, January to September 2026. Boise Regional REALTORS®, Intermountain MLS data as of October 8, 2026.
What does new construction marketing include?
Six pieces: a website for every community, a page for every home, pages Google and AI search can read, one list for every buyer lead, photos and video for each home, and a report every month. Build in Idaho builds all six for you, live within 14 days.
What does a sitting new build cost you?
More new homes are for sale in Ada County than resale homes, and they are moving slower. Here is the market your homes are competing in.
new construction homes for sale in Ada County, more than the 955 resale homes listed.
September 2026months of supply for new construction. Resale has 1.8, half as much.
new construction sales compared with September 2025. Resale sales rose 18% over the same year.
244 new vs 610 resale sales, September 2026of U.S. builders cut prices in September 2026, by 6% on average. 66% offered sales incentives.
NAHB/Wells Fargo Housing Market IndexThat's what a 6% price cut takes off a home at Ada County's median new construction price of $622,704. One price cut can cost more than the marketing that prevents it.
6% is NAHB's average builder price cut for September 2026. Median price: Boise Regional REALTORS®, September 2026.
Ada County figures: Boise Regional REALTORS®, September 2026 market report, Intermountain MLS data as of October 8, 2026. U.S. builder figures: NAHB/Wells Fargo Housing Market Index, released September 16, 2026.
We audited the pages buyers find for a Boise new-build community. AI search can't read any of them.
The project website and two listing pages for one community, all checked with the same independent AI search checker in October 2026. None scored above a D.
of prospective homebuyers have used AI tools in their home search (Veterans United, second quarter of 2026). When ChatGPT or Perplexity can't read a page, the home on it can't be in the answer.
AEO Site Checker audits, October 2026. The community and its listing brokerage are not named here. See the full example on our results page.
A website for every build. A page for every home.
Everything a buyer needs to find, trust, and tour your homes, built before your homes list and kept current until they close.
A website for every community
Your project on its own site, so buyers see the whole community in one place instead of one listing at a time.
New homes, one community
Book a tourIllustration of a community website layout.
- Every home for sale, with its price and status
- Floor plans, finishes, and the neighborhood
- On its own domain, or on buildinidaho.com
A page for every home
Each address gets its own page. A buyer who searches the street or asks about the home lands on that page, not on a list of fifty others.
Illustration of a home page layout.
- Price, facts, photos, and the listing video
- Answers to the questions buyers ask about that home
- Live before the home is finished, so buyers find it early
Found by AI search
Every page open to AI crawlers, with one clear headline, buyer questions answered, and schema that labels the facts.
Every lead in one list
Every form feeds one list, with the page each buyer came from and what they asked. Justin follows up.
Photos and video
Listing photos and a listing video for each home, plus launch content the week it hits the market.
A monthly report
Visitors, tour requests, showings, and where buyers came from, in plain numbers every month.
You build. Justin sells.
Justin Murillo, a REALTOR® with Amherst Madison, represents your homes from the first call to the closing table. His marketing team builds and runs every page. You get one person to call and one report every month.
The marketing plan, step by step
From the first call to closing day.
The call and audit
Justin audits your current listing pages with you, and the plan and the cost go in writing before anything starts.
Before the home lists
Your community website and a page for each home get built, with photos, video, and tour forms.
Launch day
The pages go live and get sent to search engines, and every form starts feeding your lead list.
Every month
You get the report, and we keep the pages current as prices, status, and photos change.
Contract to closing
Justin handles the sale through closing, and the home's page moves to pending, then sold.
Questions builders ask about the marketing
What does new construction marketing include?
Six pieces: a website for every community, a page for every home, pages that Google and AI search can read, one list for every buyer lead, photos and video for each home, and a report every month. Build in Idaho builds all six, live within 14 days.
How long do new builds take to sell in Ada County?
From January through September 2026, new construction in Ada County spent 65 days on market, compared with 29 days for resale homes, according to Boise Regional REALTORS® and the Intermountain MLS.
Can I see your work before I sign?
Yes. Every home page on this site is live, so you can open one the way a buyer would. On the call, Justin audits your current listing pages with you, then puts the plan and the cost in writing before anything starts.
Why build pages for AI search?
45% of prospective homebuyers have used AI tools in their home search, according to a Veterans United survey from the second quarter of 2026. AI tools can only recommend pages they can read, so every page we build is open to AI crawlers and answers buyers' questions directly.
Can you market homes that aren't finished yet?
Yes. A home's page can go up while it's under construction, with its plans and finishes, so buyers find it before it's done.
Who represents the sale?
Justin Murillo, a REALTOR® with Amherst Madison. Build in Idaho is his new construction practice, and his marketing team builds and runs the pages.
Your homes are built. Let's get them sold.
Bring one address. Justin audits the current page with you on the call. Or call him at (805) 720-9197.
Book a call